‘M saves the Internet' is a slogan of a promotional campaign of mdziennik.pl, a mobile version of the dziennik.pl website.
The cooperation with Axel Springer Polska (Axel Springer Poland) includes creating the promotional campaign of mdziennik.pl
The service aims to enabling the mobile users the access to information through their mobile phones. Having written the address mdziennik.pl in their mobile phones, the users have access to 12 channels of the services divided by subjects.
The product campaign was preceded by a teaser action called ‘Who is m?' during which the users of dziennik.pl were looking for the most interesting associations with the M sign and voted for the best proposal.
