We have prepared an exceptional application on Facebook for the Cropp brand. The brand's fans received promotional coupons with a unique code allowing a discount.
The action on Facebook is complementary with the promotional campaign consisting in collecting so called tickets for inspection one can get by subscribing to the newsletter and shopping in Cropp stores for amounts over 100 zł.
The action is very popular among its users, which testifies that various brands' fans like to be awarded by their favourite brands and actions using tools such as codes, social and email marketing are an excellent way to fulfill this goal. The number of codes being downloaded and also the number of Cropp fans on Facebook and people subscribing to the newsletter keep increasing. Only within three days since the action started, the number of Cropp fans increased to more than 1,500 people.
It is the first discount action on Facebook in Poland.
